About Jennifer

Jennifer Hengtgen is a dental expert and entrepreneur with a passion for helping dentists create their ideal practice and a life that they love. She is known as a skilled communicator with a knack for creating cultures that empower teams drawing their loyal support and driving performance, productivity, and profitability.

She obtained her first dental office manager position at the age of 20. Over the next several years, she managed various practices and in 2002, was recruited by AFTCO, a nationwide dental practice transition, and consulting network. Required by her state to sell a business opportunity, Jennifer acquired a Washington State Real Estate License and for the following five years brokered practice sales and provided consulting services to dentists.

Jennifer reentered the workforce spending time in community health and the corporate environment. While both varied greatly in their values and mission, she was able to observe the impact on culture when anchored by a clearly defined purpose. It was in these two roles that she discovered the profound benefits of formality in operations, not common in most private dental practices.

In an effort to bridge the gap between the more casual approach to the business side of dentistry in private practice and the tailored operations of larger organizations, Jennifer created The Purpose Driven Practice, a framework that provides dentists methodical business principles to help them create efficiencies, solve operational challenges, and to scale their practices.

Quantum Surveys revealed purpose-driven organizations:


MORE profitable than their competitors

Grow three times faster while achieving higher employee and customer satisfaction

72%  of consumers say they feel it is more important than ever to buy from companies that reflect their values.

The surveys also revealed that when a brand leads with purpose, consumers are:


more likely to have a positive image of the company


more likely to trust the company


more likely to be loyal to the company


without the guidance and training that Jennifer provided, I surely would not have succeeded

“I purchased my first dental practice, right out of school. The retiring dentist had a significant amount of money that needed to be collected in his accounts receivable. We agreed upon hiring a third party to come in and rectify the accounts. Jennifer Hengtgen...

positive and inspiring

“I am very pleased to write this letter of recommendation for Jennifer Hengtgen. I had the pleasure of working with her 2 years ago during the transition of a dental practice I was working at in Spokane. I was a Patient Coordinator for two dentists who had made a...

hardworking, innovative and very professional

“Jennifer was an outstanding Dental Practice Transition Manager during the time I worked with her at The Knutzen Group. She was hardworking, innovative and very professional in managing  our clients. “ –Piega Delaney Delaney Transitions

identified the strengths of the team and focused on improving areas that were not productive

“Jen brought a unique and fresh perspective to improve our clinic.  She had a clear vision for our clinic and excelled at team building.  She identified the strengths of the team and focused on improving areas that were not productive.  Jen was willing...

she has the skill of uniting a team and motivating members to work towards goals and achieving them

“I have had the pleasure of working with Jen  in a management role and her leadership style was what really stood out to me.  She has the skill of uniting a team and motivating members to work towards goals and achieving them.  I witnessed the least...

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