She obtained her first dental office manager position at the age of 20. Over the next several years, she managed various practices and in 2002, was recruited by AFTCO, a nationwide dental practice transition, and consulting network. Required by her state to sell a business opportunity, Jennifer acquired a Washington State Real Estate License and for the following five years brokered practice sales and provided consulting services to dentists.
Jennifer reentered the workforce spending time in community health and the corporate environment. While both varied greatly in their values and mission, she was able to observe the impact on culture when anchored by a clearly defined purpose. It was in these two roles that she discovered the profound benefits of formality in operations, not common in most private dental practices.
In an effort to bridge the gap between the more casual approach to the business side of dentistry in private practice and the tailored operations of larger organizations, Jennifer created The Purpose Driven Practice, a framework that provides dentists methodical business principles to help them create efficiencies, solve operational challenges, and to scale their practices.
Quantum Surveys revealed purpose-driven organizations:
MORE profitable than their competitors
Grow three times faster while achieving higher employee and customer satisfaction
72% of consumers say they feel it is more important than ever to buy from companies that reflect their values.
The surveys also revealed that when a brand leads with purpose, consumers are:
more likely to have a positive image of the company
more likely to trust the company